<aside> 🛠

Pack of ecom tools for $29: click here

</aside>

<aside> 🔑

Best shopify theme: click here

</aside>

Who is this for?

People who are…

• Testing desires and can’t seem to get it to work
• Seeing inconsistencies as they increase daily campaign budget
• Simply don’t know what specifically needs to be changed in their ad

What Ad Metrics Say

CPC/CTR (all) - good headline, good hook, good image

CPC/CTR (link) - good messaging/copy, good lead

All → Link Ratio - properly convert ppl over to your page

Ideal Metrics

CPC (all) - $0.30 - $0.80

CPC (link) - $0.80 - $1.80

CTR (all) - 12% - 25%

CTR (link) - 1.5% - 3%

All → Link Ratio - 20% RULE